The Lincoln Center for Performing Arts has long been a destination for the arts and culture.. However, times are changing and Center is making changes for the 21st century. The Center is launching a new digital initiative that will act as a virtual portal to the 16-acre mega complex. Through this new portal, visitors will be able to easily access interactive maps and more in order to fully explore the campus. The goal is to attract new audiences such as millennials to the Center.

The mobile app is great for educators as well; it includes a revamped website with performance videos and a searchable calendar that provides real-time information on ticket prices and availability for events at Lincoln Center venues. In addition the app also provides a guide audio/visual tour of the complex. “It unites all the constituents at a very basic transactional level,” said Kate Levin, head of the arts program at Bloomberg Philanthropies, a lead funder of the project, along with the Kovner Foundation.

Read the original article from the Wall Stree Journal

PHOTO: MARK APOLLO/ZUMA PRESS